
Sustainability
consistently
implemented





At hej:pure, we consciously view sustainability holistically: In doing so, we have not just focused on a single aspect of sustainability, such as packaging, but rather responsibly developed the entire product from the folding box to the fragrance itself. What does that mean?

Climate protection
Combinated Project, marine protection, Plastic Bank Over 8 million tonnes of plastic waste end up in the sea every year. Especially in developing countries, the infrastructure for proper disposal is often lacking. This project ensures that less plastic ends up in the sea and is recycled instead by involving the community. In Haiti, Indonesia, Brazil and the Philippines, local residents collect plastic waste from beaches and have the opportunity to exchange this ocean plastic at collection points for money, food, drinking water or school fees.