At hej:pure, we consciously view sustainability holistically: In doing so, we have not just focused on a single aspect of sustainability, such as packaging, but rather responsibly developed the entire product from the folding box to the fragrance itself. What does that mean?


We have deliberately dispensed with unnecessary packaging materials and finishes and developed a reduced design. Without plastic caps and cellophane foil, we want to counteract the plastic flood.


Already recycled materials such as glass and fibre are reused in our flacons and folding boxes. The pumps of the beautiful looking flacons can be unscrewed and the empty glass bottles reused for another purpose, e.g. as pretty DIY vases


All packaging elements (metal clip, glass bottle and folding box) are recyclable. The entire hej:pure series has been certified with a very good recyclability of 98 % by the “Cyclos” institute.

Without plastic cap

Clean formula

Recycled material

Clean inks

Without cellophane


For the bin:




All hej:pure products are 98% recyclable. This is even certified by the external institute Cyclos

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Climate protection

Combinated Project, marine protection, Plastic Bank Over 8 million tonnes of plastic waste end up in the sea every year. Especially in developing countries, the infrastructure for proper disposal is often lacking. This project ensures that less plastic ends up in the sea and is recycled instead by involving the community. In Haiti, Indonesia, Brazil and the Philippines, local residents collect plastic waste from beaches and have the opportunity to exchange this ocean plastic at collection points for money, food, drinking water or school fees.

Our projects