Start - hej:pure - Clean, sustainable fragrances

Sustainable.

Conscious.

Clean.

Discover our clean fragrance collection and experience sustainability in a beautiful way.

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Sustainability is not a trend, it’s the future!

From fragrance oil to folding box, the topic of sustainability has been thoroughly thought out at hej:pure.

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Aware

Each of the three fragrances contains special ingredients that have been sustainably and socially sourced.

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Clean & Vegan

We believe in the motto “Less is more!” That’s why we have developed all hej:pure fragrances without controversial ingredients. Of course 100 % vegan.

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Duftstars 2022
winner

We are delighted that our fragrance “pure wood” has already received the “Oscar” of the fragrance industry, the Duftstars 2022

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Sustainable.

Conscious.

Clean.

Awarded.

Sustainable

Reduce, Re-use, Recycle: at hej:pure, the entire fragrance collection was designed for sustainability and developed according to the “design-to-recycle” approach.

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pure wood

woody | warm

A transparent, woody-fruity scent as clean as fresh morning dew on delicate leaves in a summer forest.

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pure flower

floral | elegant

A transparent, floral fragrance as clean as fresh raindrops on a tender blossom during a warm summer rain.

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pure water

clean | fresh

A transparent aquatic fragrance as clean as sparkling water in the sun under a blue sky.

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pure lemon

fruity | warm

A transparent, fruity-floral fragrance as clean as a drop of lemon juice catching the first rays of the morning sun.

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Discover our four clean fragrances with sustainable ingredients.

Clean & Vegan

We believe in the motto “Less is more!” That’s why we have developed all hej:pure fragrances without controversial ingredients such as phthalates, mineral and palm oil, UV blockers and dyes. Of course 100 % vegan.

learn more

good for you

Aware

Each of the three fragrances contains special ingredients made from responsible raw material cultivation and were harvested under fair working conditions.

In addition, together with our partner everwave, we support River Cleanups to counteract the flood of plastic.

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good for communities

good for the planet

Sustainable

Reduce, Re-use, Recycle: at hej:pure, the entire fragrance collection was designed for sustainability and developed according to the “design-to-recycle” approach.

Clean & Vegan

We believe in the motto “Less is more!” That’s why we have developed all hej:pure fragrances without controversial ingredients such as phthalates, mineral and palm oil, UV blockers and dyes. Of course 100 % vegan. @media (max-width:1200px) {#hp-673edfb7c3c17 {max-width:400px; } }

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Aware

Each of the three fragrances contains special ingredients made from responsible raw material cultivation and were harvested under fair working conditions. In addition, together with our partner everwave, we support River Cleanups to counteract the flood of plastic.

We believe in the motto “Less is more!” That’s why we have developed all hej:pure fragrances without controversial ingredients such as phthalates, mineral and palm oil, UV blockers and dyes. Of course 100 % vegan.

good for you

Each of the three fragrances contains special ingredients made from responsible raw material cultivation and were harvested under fair working conditions.

In addition, together with our partner everwave, we support River Cleanups to counteract the flood of plastic.