sustainable
 

Sustainability

consistently

implemented

At hej:pure, we consciously view sustainability holistically: In doing so, we have not just focused on a single aspect of sustainability, such as packaging, but rather responsibly developed the entire product from the folding box to the fragrance itself. What does that mean?

#REDUCE

We have deliberately dispensed with unnecessary packaging materials and finishes and developed a reduced design. Without plastic caps and cellophane foil, we want to counteract the plastic flood.

#REUSE

Already recycled materials such as glass and fibre are reused in our flacons and folding boxes. The pumps of the beautiful looking flacons can be unscrewed and the empty glass bottles reused for another purpose, e.g. as pretty DIY vases

#RECYCLE

All packaging elements (metal clip, glass bottle and folding box) are recyclable. The entire hej:pure series has been certified with a very good recyclability of 98 % by the “Cyclos” institute.

Without plastic cap

We have deliberately dispensed with the plastic cap in order to save a lot of plastic.

Clean formula

Less is more – this also applies to the formula! 0 % controversial ingredients, but 100 % vegan.

Recycled material

The glass bottle contains recycled glass and the folding box 100 % recycled paper. FSC certified, of course.

Clean inks

We only use water-based, environmentally friendly inks to print our folding boxes

Without cellophane

Our folding boxes do not need any extra plastic.

Recycling

You can unscrew the spray head and throw it into the yellow recycling bin together with the metal clip. This way you ensure that the precious raw materials can be recycled and used to create new things.

For the bin:

The folding box and glass bottles are WITHOUT FRILLS and super easy to recycle. Just put them in the paper and glass bin

DIY

Give this pretty glass bottle a second life. Simply unscrew the spray head and use it as a small DIY flower vase, for example! Otherwise, just throw it in the waste glass to fully recycle the bottle.

98
%

recyclability

All hej:pure products are 98% recyclable. This is even certified by the external institute Cyclos

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River Clean Ups

Sustainability is at the centre of the entire hej:pure fragrance range. Through our DNA reduce, reuse, recycle, we aim to minimise the CO2 footprint of our products. In addition, we support global projects to make a further contribution to climate protection as a brand. With our partner everwave, we collect 50 grams of waste and plastic from waters worldwide for every hej:pure product sold in order to counteract the flood of plastic. This enables us to remove several thousand kilos of waste from waterways every year.

Our projects