Our responsibility
For us, sustainability includes not only an environmental responsibility, but also an ethical one.
good for communities
For this concept, we have collaborated with renowned perfumers from two leading fragrance houses and developed formulas that each contain a natural Hero ingredient that is sustainably sourced and whose cultivation supports the local people of the respective country. For example, through fair payment, the development of schools, the provision of health care, but also through a more responsible approach to nature.
Sustainable raw material extraction
Vetiver oil
HAITI
The sustainability programme provides better access to health care, education and training for farmers and their families, as well as community support.
Rose damascene oil
BULGARIA
Responsible, ecologically sustainable agriculture at fair incomes that are above average for the region.
Jasmine absolut extract
India
Responsible, ecologically sustainable agriculture at fair incomes that are above average for the region.
Bergamot Essence
Italy
Responsible cultivation and sustainable harvesting, preservation of the diversity of Italian citrus fruits and traditional processes, certified origin.
Learn more about our ingredients
Committed to climate protection
Despite a reduced packaging concept, it is unfortunately not yet possible to avoid all greenhouse gas emissions generated during production. Therefore, we voluntarily offset our remaining CO2 footprint by supporting climate protection projects that fit our “pure” spirit and efforts to avoid plastic: For example, together with ClimatePartner, we support an “ocean protection project” with the Plastic Bank organisation. In addition, we support the WWF in an important model project against the plastic flood.
good for the planet
